REVEAL SHOT

A SOPHISTICATED LOOK AT FILM AND TELEVISION

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Re-post: A look back at the 1981 NFC Championship Game and other top-rated conference title games

(Reveal Shot presents a re-post of one of our first entries: a look back at the 1981 NFC title game and why it remains the highest-rated conference championship match-up.)

(Originally published Jan. 21, 2013)

 

Now that the San Francisco 49ers have made it to a sixth Super Bowl, there will be memories of the victory that set up its chance at that first ring, the 1981 NFC Championship Game.

That 28-27 win over the Dallas Cowboys, played on Jan. 10, 1982, set the gold standard for television viewership for a semifinal-round playoff game, generating a 42.9 rating and a 62 share, according to Nielsen data. It was seen by an average of 68.7 million viewers, at a time when there were roughly 77 million TV households in the U.S.

The game was followed two weeks later by Super Bowl XVI, which still ranks as the highest-rated Super Bowl in television history with a 49.1 rating and 73 share. (A ratings point equals 1% of the total TV households in the country; share is the percentage of sets in use tuned to a specific program.)

As great a game as the ’81 NFC Championship was, it is unclear at first glance just how it galvanized a larger portion of the audience than had ever watched before. After all, there were many great teams — the Miami Dolphins, Pittsburgh Steelers, the Cowboys, the Minnesota Vikings, etc., who played compelling postseason games.

I went back and looked at ratings and shares for every conference title game from the time the NFL-AFL merger was consummated in 1970 through the 1980-81 season.

CBS graphic 1-3-71NFCThe title games on Jan. 3, 1971 weren’t bad; NBC’s AFC battle between the Baltimore Colts and Oakland Raiders was a three-point game in the fourth quarter before the Colts pulled away to the 27-17 final, and CBS had a 49ers-Cowboys game that went to Dallas 17-10. That NFC game, airing from San Francisco’s Kezar Stadium at 4:00 Eastern, got the better rating that day, with a very solid 31.0 and 52 share, while NBC earned a 29.7 and 62 share.

1972’s AFC Championship game featured the 15-0 Dolphins against the upstart Steelers, who had finally won their first playoff game after nearly 40 years of existence — the “Immaculate Reception” game. Now, a week later against the Dolphins, the Steelers cut a 21-10 deficit to 21-17 with plenty of time left, but Terry Bradshaw threw two interceptions to put the game away for Miami. A fascinating storyline and matchup produced a 27.1/64, but that was down from the previous year’s far less interesting Dolphins-Colts game.

Two years later, Minnesota held on for a 14-10 win against a Los Angeles Rams team that always seemed snake-bitten in the postseason. Two controversial calls seemed to turn the tide against them this time, and enough viewers tuned in to give CBS a 31.0/66.

Before the ’81 game, the best rating for an NFC Championship came in 1979, on the road to Super Bowl XIII. CBS got a 36.7 and 57 share. However, this was no thriller; Dallas crushed the Rams 28-0.

What, then, shall we make of the surge in viewership for the ’81 postseason? (The AFC championship, a 27-7 win for the Cincinnati Bengals over the San Diego Chargers, also did very well, grabbing a 35.0 rating and 61 share, setting a pleateau for an AFC title game hasn’t been topped.)

One factor, as Saint Xavier University communication professor James Walker pointed out in an October interview, was that this was “the absolute height” of network television, a point at which the Big Three universe had their greatest number of viewers, with not even a huge number of independent stations to contend with, let alone the kind of juggernaut cable would become.

Several other TV ratings records were set around this time, across sports and other genres, though they have been surpassed in terms of total viewers because there are so many more TV households than there were 30 years ago (now more than 112 million).

The highest-rated World Series telecast occurred less than two years earlier — Game 6 of the 1980 Fall Classic between the Philadelphia Phillies and Kansas City Royals (40.0, 60 share). “Dallas’s” “Who Shot J.R.?” cliffhanger, which ended the series’ third season, hit the airwaves in 1980 (53.3, 76). The final episode of “M*A*S*H*,” still the top-rated U.S. program of all time, aired in 1983 (60.2, 77 share).

Secondly, the ’81 game probably is the best pure game of any conference matchup from 1970-81.

And finally, though the NFL surpassed Major League Baseball as the national pastime in the late ’60s, and the Super Bowl became the ultimate hype machine, there was a lull period during the mid-1970s that had to be overcome.1974 NFC

A New York Times article dated July 23, 1974 suggested that so many sports on television were leading to a kind of saturation, and ratings were starting to decline as a result. “Viewer interest … has dropped significantly, according to the Nielsen numbers, in such prestige sports as professional football, college football, pro basketball and hockey.”

CBS’s NFL telecasts had declined from an average rating of 16.4 in 1971, Nielsen said, to 15.0 in 1972, to 14.2 in 1973. Over the same span, NBC’s games had slipped from 13.9 to 13.3.

The only explanation that makes any sense is the ascendancy of the Dolphins, who relied on a grind-it-out running attack keyed by Larry Csonka and Jim Kiick. Friends of mine who were in their teens at the time say games throughout the league became boring, as teams tried to imitate the champions.

The rise of the Steelers, Cowboys and Raiders, all of whom had formidable passing games, brought back excitement for many fans, a perception that was reflected in late ’70s ratings and helped lead to the euphoric reaction of the early ’80s.

— David B. Wilkerson

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1963-64 in Television: Interesting moments from NBC’s Nov. 22 JFK coverage

Bill Ryan (right, with Frank McGee) at the NBC...

Bill Ryan (right, with Frank McGee) at the NBC Newsroom in New York on November 22, 1963.

A nice crowd gathered in Chicago Friday for the  Museum of Broadcast Communications presentation of the first five hours of NBC News’ Nov. 22, 1963 coverage of President John F. Kennedy’s assassination. Looking around, there were many who would have remembered where they were that day, along with quite a few schoolchildren and college students.

Museum Founder Bruce DuMont gave a brief introduction, and then at 12:53 — the moment when NBC cut into local programming to bring the first bulletins, the video footage began, taken from the 1988 A&E special “The JFK Assassination: As It Happened.” 1

Some random observations:

  • NBC newsmen Frank McGee, Martin Agronsky, David Brinkley and Edwin Newman were certainly emotional — not in an overly dramatic way — but enough to let people understand that they were as shocked as anyone.

In his 1991 autobiography, Reuven Frank, then executive producer of “The Huntley-Brinkley Report,” recalled being proud of the fact that none of NBC’s on-air personnel cried during that long day, unlike Walter Cronkite of CBS, who famously shed a tear when he reported that the president had died.2

Early on, when Agronsky reported from Washington that he tried to talk to Attorney General Robert Kennedy’s secretary, but she was sobbing too hard to be understood, you could see the pain on his face and hear it in his voice. He was the first person during the network’s marathon coverage to refer to the horrifying fate of such a “vital” young president.

Not long before the network signed off for the day, David Brinkley remarked that it was all “too fast and too ugly” for the senses, comparing the swiftness of the events to death of President Franklin Roosevelt in 1945. “Roosevelt’s body came back to Washington on a train, draped in black crepe,” he said, giving the nation a few days to let reality sink in and come to terms with its grief. Kennedy’s body was flown back to Andrews Air Force Base near Washington within a few hours.

Newman echoed remarks of Chet Huntley made during a special 90-minute version of “Huntley-Brinkley,” blaming the culture of violence that seemed to mark the U.S. as an immature nation.

  • Several times, McGee, Brinkley and others said that President Johnson would serve out  the remainder of Kennedy’s term, which would end in January 1964, rather than ’65. Brinkley even repeated the mistake after he estimated that the term would expire “about a year and a half from now.”

This is certainly not meant in harsh judgment, especially given the circumstances of that afternoon. But clearly the election of November 1964 would determine who would take the oath on Jan. 20, 1965. It seems odd that a producer somewhere (which would have been Frank from 6:30 Eastern) wouldn’t have corrected this.

  • In my last post, I was guilty of assuming that the NBC broadcast did not include a woman reporter; I was wrong.

When LBJ and the late president’s body returned to Andrews Air Force base in the darkness of late afternoon, just after 5 p.m. Eastern, NBC’s Ray Scherer was completely overshadowed by a woman’s voice, who was also reporting on the scene. The camera never shows her, but my first thought was that this must have been Nancy Dickerson,  the pioneering broadcast journalist who worked for NBC from 1963 to 1970, and that was indeed Dickerson. She was very good, describing details at times that the camera hadn’t focused upon yet, like the fact that there were men “struggling with the president’s casket” aboard Air Force One as they prepared to remove it from the plane. The camera quickly panned to catch up with her commentary.

An African-American reporter from another outlet is seen during footage of former President Dwight Eisenhower’s reaction to the assassination. It wasn’t Mal Goode, so I would have to do further research to figure out who it was.

  • The early reaction from people gathered in New York and San Francisco that day was that the murder must have been perpetrated by an “ultra right-wing group” or white supremacists.

A woman who might have been of mixed race was interviewed in New York, and said it was probably white supremacists, who had “set the whole thing up.” A bearded San Francisco man said he hopes that something is done about such “hate groups,” as they are going to “destroy the South.”

This reaction certainly owed something to the heavy television coverage of the civil rights movement, which had risen to a crescendo that summer with the horrible events in Birmingham in June and the March On Washington For Jobs and Freedom in August, which precipitated a round of documentaries, including NBC’s mammoth three-hour “The American Revolution of ’63” on Sept. 2.

  •  There were more WBAP Technicolor cut-ins than I had remembered.    

Early on, the network, broadcasting in black-and-white, throws to Dallas affiliate WBAP-TV(now KXAS), which utilizes its color camera for several cut-ins before reportedly being persuaded by annoyed NBC News officials to transmit in traditional monochrome. I only remembered perhaps two of these color transmissions, but there were at least four. Certainly very few people aside from network executives and appliance store owners had color TV sets at that time, but it’s so fascinating to see the contrast. I looked around the crowd at the museum to see if anyone was whispering to each other about it, but the people I saw seemed unimpressed.

WBAP technicians seemed to have refined that color picture after a first, aborted try at a cut-in that had no sound. Newsman Tom Murphy’s face was a bright pink in that first transmission; subsequently he and a colleague have a more normal appearance.

  • The glitches — in a telephoned report from Robert MacNeil and switches to various bureaus — were handled very smoothly.

I could speculate that, in such an early stage for the medium, technical problems were more common than they are today and that anchors were accordingly more accustomed to patiently enduring them and explaining the problem to viewers, but it was still professional. “As you can well imagine, there’s a certain amount of control room panic,” Bill Ryan said after the first attempt to throw to WBAP failed.

  • It’s staggering to think of what was lost when most of the news broadcasts of this era were erased.

Most of the important events of the ’50s and ’60s — especially the ’60s — were televised, often in as expert a fashion as NBC News managed here. And most of that coverage is lost forever, barring some astounding discovery. What a terrible waste.

— David B. Wilkerson

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Chicago journalism students to live-Tweet NBC News JFK assassination coverage of Nov. 22, 1963

NBC News’ coverage of the assassination of President John F. Kennedy on Nov. 22, 1963 will offer an intriguing lesson for a group of journalism students at Columbia College in Chicago this Friday.

Chicago’s Museum of Broadcast Communications will offer one of the more unique 50th-anniversary remembrances of the JFK assassination, presenting the first five hours of NBC’s coverage, anchored by Frank McGee, Bill Ryan and Chet Huntley, beginning just after 12:30 p.m. Central Time as the events unfolded, and the Columbia College students will be Tweeting during the broadcast as if they were gathering the news in real-time.

Barbara K. Iverson, an associate professor at Columbia College, said in an interview that she came up with the idea and mentioned it to four other professors — Sharon Bloyd-Peshkin, Yolanda Joe, Teresa Puente and Jackie Spinner — during an open house at the school. They agreed that the experience would be valuable to students born in the 1990s. One advantage, Iverson said, is that the students can approach the events of Nov. 22 without necessarily bringing to them a lot of preconceived ideas about the implications of that Sunday’s murder of suspect Lee Harvey Oswald by Jack Ruby — or any other element of the countless conspiracy theories that have emerged over the last 50 years.

“This is an important aspect of what the museum is doing,” said Walter J. Podrazik, curator at the Museum of Broadcasting and the co-author of “Watching TV: Six Decades of American Television.” “To just focus on the fact that this was raw news, and we’re hearing it just as you’re hearing it. The media hadn’t done this before. World War II and the death of Franklin D. Roosevelt were radio events. So this showed how brodcasters could meet challenge of having to report on something like this with pictures.”

After seeing an excerpt of the NBC News coverage during a recent museum visit, Columbia College’s Iverson concluded that a number of things would stand out, if only in comparison to the way television handled an incident like this year’s Boston Marathon bombings. “I think they’ll be surprised at how much time was given to certain packages, or to people just standing there,” she said. “In the clip I saw, they were talking to a priest, and the priest says the president is dead, but we’re not confirming that. And it takes them a while to report his death. With all the rushing around and misinformation we see in modern coverage, it looks like that might have been a better system. So I think that will be something we’d like to look at with our students and make them talk about … if you’ve seen something in many Tweets, you might not be able to confirm definitively, but you probably want to say something is happening.”

NBC News took deliberate approach

Black-and-white publicity photo of American te...

NBC News anchor and correspondent Frank McGee (1921-1974).

During those frightening first hours, NBC anchors Frank McGee, Bill Ryan and Chet Huntley and various correspondents – including No. 2 White House correspondent Robert MacNeil (later co-founder of the “MacNeil-Lehrer Newshour”) who had accompanied the president to Dallas – try to sort out the news about the shooting itself; Oswald, Gov. John Connally of Texas, who was wounded in the attack; Vice-President Lyndon Johnson’s swearing-in, and, much more. Early on, the network, broadcasting in black-and-white, throws to Dallas affiliate WBAP-TV(now KXAS), which utilizes its color camera for a couple of cut-ins before reportedly being persuaded by annoyed NBC News officials to transmit in traditional monochrome.

NBC was last among the three TV networks to report that Kennedy had died; CBS had been first, using an unconfirmed report. In his 1991 autobiography, long-time NBC News executive Reuven Frank, who was then the executive producer of the network’s evening newscast, “The Huntley-Brinkley Report,” recalled that industry wags criticized the organization for being so far behind, and that network affiliates also complained “It was not my decision, but it sticks in my mind as the right one,” Frank wrote. 3

Frank further recalled that Robert “Shad” Northshield, then the third-ranking member of NBC News’ management, was trying to run the newsroom as best he could in those first moments while Bill McAndrew, the division’s president, was away from 30 Rock. At one point in the first half hour, Northshield said: “This is one G–damn time we’re not going to be edited by CBS!”

Podrazik explained that NBC, as the top-rated news network at that time, had a special motivation to be deliberate. “I think with that No. 1 ranking came an added sense of gravitas and responsibility, that they were the last word,” he said in an interview at the museum. “Not to say that others got it wrong, but they were going to make sure they got it right.”

To prevent a modern-day equivalent of the panic that resulted from Orson Welles’ 1938 “War Of The Worlds” radio broadcast, the Columbia College students will be asked not to put the words “president” or “prez” into their Tweets, lest anyone think President Obama has been shot. Faculty members also discussed the possibility of having each Tweet carry the hashtag “#fake.” At least one instructor will monitor the students’ output, Iverson said, “in case someone does cross a line, someone can explain what’s really going on.”

Iverson said there are other things she expects to discuss with the aspiring journalists about those first hours of NBC’s coverage. “I think there’ll be some unobtrusive things, like if we asked, how many reporters of color were there? How many women reporters were there? I would like that to be so obvious that I don’t even have to bring it up.” The answer to both questions is, quite typically for the period, zero. UPDATE: NBC’s Nancy Dickerson is prominently heard during the coverage when the plane carrying the president’s body arrives at Andrews Air Force Base just after 5 p.m. Eastern time. See follow-up post.

Admission to the Museum of Broadcast Communications, at 360 N. State St. in Chicago, will be free that afternoon. Viewers will have the closest possible sense of what it was like to see the live picture 50 years ago, as the footage is taken from a videotape master, rather than a fuzzy kinescope made by filming a television monitor.

Black-and-white videotape from this era, as seen on a handful of “Twilight Zone” episodes during the 1960-61 season, for example, has a unique quality that suggests both immediacy and a stylized effect, in a way quite different from black-and-white film. “The difference is that film is processed; what you’re seeing when you see black and white videotape is raw, unprocessed footage, and that’s why it feels more immediate,” Podrazik pointed out.

Reuven Frank was skeptical of praise for TV

In the immediate aftermath of Nov. 22-25, 1963, after two of television’s toughest critics, Jack Gould of the New York Times and former FCC Chairman Newton Minow – who had famously called TV a “vast wasteland” during a speech two years earlier, were among those who said television had come of age in its coverage of President John F. Kennedy’s assassination. Reuven Frank scoffed.

For Frank, then 42, there was a “patronizing smell” to such praise. NBC News had learned a great deal from its coverage of the African-American civil rights movement over the past year and a half (despite the lack of diversity in its ranks), culminating in its chronicle of the March On Washington For Jobs and Freedom in August. “Huntley-Brinkley” had expanded to 30 minutes each weeknight, from 15 minutes, on Sept. 9 — a week after CBS made a similar move, but only because NBC had devoted so many of its resources to a sprawling three-hour consideration of the civil rights struggle, “The American Revolution of ’63.” This was a network, and a medium, that was ready to handle this biggest of all breaking stories.

“I can see his point,” Podrazik said. “The expansion of the evening news to 30 minutes — if you could point to anything about the maturation of the medium, you could point to that. But they were already doing serious documentaries, and were getting better and better at doing the news. It wasn’t just rip and read. They had bureaus. The reason there was such good coverage of what happened in Dallas is that they had a bureau in Dallas.

“And was there a patronizing tone on the part of the newspaper people? I wouldn’t be surprised,” he continued. “Because that was still early enough in television’s ascendance for the newspaper people to have said, ‘This used to be our exclusive domain, and now, basically, you’re there ahead of us, and we can’t do anything about it.’ ”

— David B. Wilkerson

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1963-64 in Television: CBS expands evening newscast to 30 minutes

Reveal Shot begins an examination of the 1963-64 television season, which of course began 50 years ago this month. It was a year that saw the medium make great strides in news and entertainment, and one in which several long-running programs distinguished themselves. 

Walter Cronkite.

As mentioned in our posts on network television coverage of the March On Washington For Jobs and Freedom, which had taken place days earlier (Read Parts I and II [now updated]), TV news was beginning to have real confidence in itself as a medium for news. On a nightly basis, it couldn’t offer depth, the way newspapers and magazines could, but the power of televised pictures coming into people’s living rooms — especially with the uniquely immediate look of live or videotaped footage, — had an impact nothing else could match, a kind of urgency that, in the right hands, could be a stunning force.

In his Feb. 6, 1963 column, UPI television critic Rick DuBrow lamented that several weekly documentary shows and other news and public affairs programs were either leaving the airwaves or being reduced to monthly broadcasts. He noted that CBS was canceling  “Eyewitness,” a round-up of the previous week’s events and a look ahead to items of note in coming days, while NBC was going to curtail “Chet Huntley Reporting” and “David Brinkley’s Journal” to once a month in the 1963-64 season.

Both moves were being made, DuBrow reported, because CBS, and then NBC, intended to expand their  nightly newscasts to 30 minutes from 15 minutes. “The expansion of the key daily news reports certainly is a fine thing,” the critic said, but he added: “Daily news reports, even expanded, are still pretty much outlines of top stories … When top informational programs are chopped, when programs like ‘Discovery ’63’ and ‘Calendar’ have a tough time staying on, something is wrong. Except for news and public affairs presentations, there is really very little to even justify the existence of television.”4

Undaunted by such a pessimistic view, the networks moved forward with their plans. Here we’ll see how CBS News President Dick Salant, network president Frank Stanton and founder William S. Paley were able to convince CBS stations around the country to go along with the decision to expand the 15-minute evening newscast to 30 minutes, starting on Sept. 2.

In this clip from the Archive of American Television’s 1999 interview with Walter Cronkite (1916-2009), the “most trusted man in America” explains why the “CBS Evening News” moved to a half hour (6:30-7 p.m. Eastern time), and the peeved reaction of CBS affiliates, which were accustomed to having that time for themselves. He also discusses the scoop he ended up with when he interviewed President John F. Kennedy on that Sept. 2 premiere.

There are two videos here:

 

Cronkite continues to explain the significance of President Kennedy’s remarks on the early days of U.S. involvement in Vietnam.

 

Current “CBS Evening News” anchor Scott Pelley ended his own newscast Monday night with this look back at the first 30-minute newscast, offering further insight into the logistics, and consequences, of that evening.

 

NBC’s “Huntley-Brinkley Report” followed one week later, which Reveal Shot hopes to explore in more detail Sept. 9.

New York Times television critic Jack Gould, writing for that newspaper’s Sept. 22 edition, was cautious in his early assessments of the new half-hour news programs.

“What remains to be seen,” Gould said, “is whether the added time will be used fruitfully in explaining complex issues that require elucidation or will be given over only to light feature material.

“Random sampling of the programs thus far invites only inconclusive nitpicking and personal preference in the handling of individual stories; the balance sheet is extremely even.”5

 

— David B. Wilkerson

 

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‘Many Loves of Dobie Gillis’ cast was golden, as seen on new DVD box set (Part II)

Shout Factory’s deluxe DVD box set The Many Loves of Dobie Gillis: The Complete Series” (CBS, 1959-1963). The suggested retail price is $118.99, but Amazon has it for $91.99. The 21-disc offering includes bonus episodes from “Love That Bob” and “The Stu Erwin Show.”

Following Shout Factory’s recent release of “The Many Loves of Dobie Gillis” in a complete-series DVD box set, Reveal Shot presents Part II of an interview with television historians Harry Castleman and Walter Podrazik, authors of “Watching TV: Six Decades of American Television” (expanded 2nd ed., 2011). Castleman is an attorney at Boston law firm Michienzie & Sawin LLC, while Podrazik is the curator of the Museum of Broadcast Communications in Chicago.

Read the first part of the interview here.

Reveal Shot: I wanted to zero in on Dwayne Hickman, briefly, in terms of what he brought to this role. Certainly it’s hard to imagine anyone else playing Dobie Gillis.

Castleman: One of the things I liked about him is that — and again, up to this point, teenagers were usually portrayed as goofy, crazy kids — Dwayne Hickman portrayed Dobie as an intelligent guy. Level-headed, if you will. And I admired that. It gave him some gravitas, in the sense that he made you feel like you would feel in a given situation. You don’t feel like a goofball; you feel like you’re a serious guy who’s trying to make his way.

Podrazik: Everyone likes to find the character that’s an everyman, that’s identifiable. Dwayne Hickman managed to be a very accessible, sensible, believable, sympathetic character. You knew he was never going to win, but he didn’t come across as a mope. He came across as someone who picked himself up, dusted himself off, and would start all over again.

Castleman: And even though he had that burning ambition, to be successful, to be rich, to have the girl, to have the car, it wasn’t over the top. He wasn’t like Thalia Menninger. He was still, at heart, a good guy.

Podrazik: Just the timbre of his voice helped. He was not Walter Denton from “Our Miss Brooks,” with a squeaky voice [imitates Richard Crenna’s high voice as the character] like that. He was someone you’d want to have a conversation with. You mentioned breaking the fourth wall; when he did that, he would be saying, this is what’s on my mind. This is what I’m trying to do, this is my scheme this week to have all my dreams come true. Uh oh, here comes Maynard to puncture my balloon again.

Reveal Shot: Turning to Bob Denver. One of the things I noticed in your reviews of his subsequent roles is that when Denver was in a supporting role, as he is here, it’s fine, but when he had to carry a series, as in “Gilligan’s Island,” he wasn’t as effective. What made him successful in this supporting role?

Castleman: Well, just his great quirkiness. Again, thinking of the time frame, he would’ve appeared far more quirky back then. I always loved how he would literally be allergic to the word “work.” It was really funny, and it certainly went against what would’ve been considered the correct concept of American society. Goodness knows where that specific thing came from — it might’ve been Denver or the writers or some collaboration, but it’s a great thing. He’s a wonderful sidekick, and again I think the analogy to Art Carney/Ed Norton and “The Honeymooners” is apt, and you can say that in effect that Norton is a more interesting character than Ralph Kramden, and Maynard is a more interesting character than Dobie, but could there be an “Ed Norton Show?” I don’t know.

Podrazik: … One of my favorite episodes was the “Time Capsule” episode, in which Maynard was really distressed at the state of the world.6 Why bother with a time capsule when everything’s going to be blown up? Maynard could credibly say what might have been niggling in the back of the minds of more proper folks, like, boy, this really is a scary time. But he would actually say it. And that really worked well in contrast to everyone else.

When Bob Denver turned around and became the lead, in something like “Gilligan’s Island” or some of his other roles — and maybe I’ve softened a little on this as time has gone by — as long as some of the other characters took the lead on a particular story, he was good popping in with his “Gilliganisms,” but if it’s all Gilligan all the time (or if it had been all Maynard, all the time), that could be a bit wearying. And that’s why comic relief characters are such golden opportunities, because you can make so much without having that character carry the whole story.

Reveal Shot: I wanted to talk about Frank Faylen, because years ago, when we discussed “Leave It To Beaver,” you both talked about how, while the kids on the show were pretty realistic, the adults were not. So I wanted to address how good Faylen was here, playing this sarcastic and always exasperated father.

Castleman: I would like to compare him favorably to one of my least favorite characters of the ’50s, which was Chester Riley, at least the William Bendix version. I always hated Bendix’s version, because he seemed like such a bag of hot air.

Frank Faylen played what Chester Riley should have been. He’s a very believable dad, a very believable small business operator, a very believable World War II vet who’s in complete conflict with a new generation that he doesn’t understand and makes no sense to him. He’s exasperated, but he’s able to stay human at the same time.

Podrazik: And the marriage between Herbert and Winnie Gillis (Florida Friebus) is credible. They’re basically running a small business together.  And Faylen was absolutely someone you could see putting in the long hours. There are people who look back at their youth and say, “I walked 27 miles to school.” I believe Herbert really would have. He was the type that would work hard, who had a strong belief in the American ethic — that was the character as written. And Faylen pulled it off so well.

And yes, while you definitely followed the teens on the show, as a viewer you could say, I don’t mind going to the adult subplots here, because they’re really good subplots.

Cover of "Watching TV: Six Decades of Ame...Reveal Shot: What about Sheila James? There was a character (Zelda Gilroy) who could have been really annoying, and yet she seemed to find a way to straddle the line between that and bringing out the more endearing aspects of that character.

Castleman: One of the things I’ve been thinking about her, with all the attention these days on “The Big Bang Theory,” that show has always spotlighted the nerdy guys that we’re familiar with, but it now finally has some nerdy girls, too. They deserve equal time. You’re used to just seeing the gorgeous sexpot, who may be funny, but is going to be gorgeous. But let the other side have a say, too. And I think that’s the case with Sheila James as Zelda.

Zelda Gilroy certainly is a believable type. Yes, certainly it’s bordering on slapstick a little bit, with the mannerisms and so forth, but I always enjoyed her, and found her really interesting to watch.

Podrazik: And, not that they constructed series back then to have these grand story arcs, but you knew that’s who Dobie should be with. Despite all of his illusions, and his pursuit of the most gorgeous girl on campus, it was Zelda that would ground him.7 And also, that was staying within his social class; she was not only who he should be with, but she was also who it was appropriate for him to be with, in the eyes of society. So of course when they did the reunion movie [“Bring Me The Head of Dobie Gillis” (1988)]8, they were married.

Reveal Shot: As far as some of the other supporting actors, I’ll just let you comment on anybody else you like — Tuesday Weld, Stephen Franken, and so on.

Castleman: Well, once you get to that level, you’re talking more about characters that more border on caricature. And that’s okay. I love Stephen Franken. Again, I focused on him far more than Warren Beatty during his brief time there. I thought he was very funny, I loved the way his character made fun of the wealthy — which is certainly a long-standing tradition — but they did it very well. I got a big kick out of it. He and the woman who played his mother, Doris Packer, who was also perfect.

Podrazik: I would underscore that of the rich folks, I very much enjoyed Chatsworth’s mom, because she did have her moments of insight. In one episode, she managed to get the Gillis family into the rich circles, because she wanted to demonstrate [to Chatsworth] that there wasn’t something inherently better about [the Gillises], that if they were exposed to, and had, “oodles and oodles of money,” as Thalia might say, they wouldn’t act all that differently from the way the Osbornes act.9

Reveal Shot: Well, I guess I’ll close with my “what if” question: Given that CBS greenlighted “Dobie Gillis” and “The Dick Van Dyke Show,” what kind of trajectory do you think their sitcom development would have taken if they hadn’t been sidetracked by the success of the rural shows like “The Beverly Hillbilies,” “Petticoat Junction” and “Green Acres?”

Castleman: Sure — you look back on it now, and you say, geez: “Dobie Gillis.” “Dick Van Dyke.” What a great string here — if two makes a string.

I mean, look — that stuff was cutting edge, and it takes time to percolate. Obviously tapping into that rural stream, although you look back at “The Beverly Hillbillies” and “Petticoat Junction” now and kind of shudder and sigh and say, oh my — that kind of thing was far more mainstream, and it certainly did well for CBS’s bottom line for most of the ’60s. So I can’t really fault them on that level.

Podrazik: I started looking at the schedule grids to see what else was on, and you know, “Dobie Gillis” wasn’t entirely alone on the CBS schedule as a non-rural comedy. They had “The Danny Thomas Show” — hardly rural, and depending on how you want to start characterizing them, there’s “My Favorite Martian” (starting in 1963-64) and others…

And I think the difference, if you’re looking at “Dick Van Dyke” and “Dobie Gillis,” since you’re coupling those two, you have to remember that “Dick Van Dyke” came from Carl Reiner basically sitting down and writing the first season (1961-62)10. So this was something that was very rich, in disciplined text, before they had filmed one moment of the show. And again, “Dobie Gillis” comes from someone [Max Shulman] who was a short story writer, who wrote for feature films, so it had a richer literary pedigree than shows that started out — and shamelessly so — as cartoons.

 *******

In its second season, “Dobie Gillis,” squaring off against ABC’s “Wyatt Earp” and “Alfred Hitchcock Presents” on NBC 11, continued to be a solid Tuesday night performer for CBS, and was an easy choice for renewal as the network made plans for 1961-62. That fall, ABC tried its own comedy in the Tuesday 8:30 p.m. time slot — a cartoon version of “Amos n’ Andy” (from that show’s creators, Freeman Gosden and Charles Correll) in the form of a fox and a bear. It flopped, while  “Dobie Gillis” usually finished in a comfortable second place against “Hitchcock.” By March 1962, however, CBS was already reported to be contemplating a revamp that would include moving “Dobie” to Wednesday nights.

For its fourth and final season (1962-63), “Dobie Gillis” was seen on Wednesdays at 8:30, against the last half-hour of “The Virginian” on NBC and ABC’s TV version of the Bing Crosby film “Going My Way,” starring Gene Kelly.12  By this time, “Dobie Gillis” was the only television series being produced by Twentieth Century-Fox, which was still reeling from the millions of dollars that had been swallowed up by its feature film “Cleopatra.”

In February 1963, press reports indicated that the “Dobie” had been marked for cancellation by CBS. Though the ratings had declined to some degree, Chicago Tribune TV critic Larry Wolters also reported in his April 28, 1963 column that a number of half-hour series were axed across all of the networks because “some cost-savings could be effected by replacing them with hour-long entries.” He noted that 12 new shows already slated for 1963-64 were 60 minutes long.13

The show immediately became one of the most prized offerings in syndication, and eventually gained a new legion of fans during a long run as part of Nickelodeon’s Nick At Nite schedule.

— David B. Wilkerson

 

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‘The Many Loves of Dobie Gillis’: DVD set is reminder of sitcom’s special legacy (Part I)

Shout Factory’s deluxe DVD box set The Many Loves of Dobie Gillis: The Complete Series” (CBS, 1959-1963). The suggested retail price is $118.99, but Amazon has it for $91.99. The 21-disc offering includes bonus episodes from “Love That Bob” and “The Stu Erwin Show.”

Following Shout Factory’s recent release of “The Many Loves of Dobie Gillis” in a complete-series DVD box set, Reveal Shot presents Part I of an interview with television historians Harry Castleman and Walter Podrazik, authors of “Watching TV: Six Decades of American Television” (expanded 2nd ed., 2011). Castleman is an attorney at Boston law firm Michienzie & Sawin LLC, while Podrazik is the curator of the Museum of Broadcast Communications in Chicago.

If you’ve followed this blog (or my work at MarketWatch), you know that Harry and Wally have had a profound influence on the way I view the history of TV. In addition to “Watching TV,” I also find their books “The TV Schedule Book” (1984) and “Harry and Wally’s Favorite TV Shows” (1989) to be invaluable reference resources.

“Dobie Gillis” sprang from the mind of humorist Max Shulman in a series of 1945 short stories. Despite two popular books and a movie based on the character, Shulman told Variety in 1960 that it took him six years to bring the show to television.

“So he fought the TV battle until “Dobie” was finally accepted for network display and became one of last season’s sleepers,” Variety columnist Jack Hellman wrote in the trade magazine’s Aug. 15, 1960 edition. “What made it catch on? Says Shulman, “the point of view, an anti-togetherness approach and the separation of the kids from the parents.” ”

“Dobie Gillis” premiered on Tuesday, Sept. 28, 1959 at 8:30 Eastern time on CBS, opposite the western saga “The Life and Legend of Wyatt Earp” on ABC and a video version of the long-running radio series “Fibber McGee and Molly” on NBC. By midseason, NBC had given up on “Fibber,” and moved its variety show “Ford Star Time” (which had been getting clobbered by CBS’s “Garry Moore Show at 10)  into the 8:30 slot.14“Dobie Gillis” would battle “Wyatt Earp” for two seasons, never becoming a huge hit in the Nielsens, but was always a solid performer among teenagers and children. Toward the end of its second season, in May 1961, “Dobie’s” TvQ score among teens 12-17 years old was 60, tying it for fourth with NBC’s “Thriller.”15 The show’s TvQ was tied for No. 10, with “My Three Sons” (then on ABC) among children 6-11 years old.16 More on the show’s broadcast history in Part II.

I spoke to Harry Castleman and Wally Podrazik in a telephone interview earlier this month.

Reveal Shot: So, “Dobie Gillis.” What made it stand out in the sitcom universe of that period, aside from Dobie breaking the fourth wall all the time?

Castleman: … Even as we were growing up … we were just consumed with teen culture, and so we just assumed that was the way it always was — that the teenager was always the culture that was always focused upon and doted on.

But that was actually a relatively recent thing, when we were kids watching the reruns in the ’60s. For a convenient point on the timeline, you could choose the rise of Elvis Presley in the mid-’50s as the start of it. Elvis Presley, when he was coming along, admired Dean Martin. When you think of that, you kind of laugh, and say, “‘They were so different.” But that was someone he admired as a great singer, as someone who put a lot of emotion into his songs. Because the focus up to that time was on people who were already out of school, who were “grown-ups.”

…  Dwayne Hickman came over from “Love That Bob.” As a kid, “Love That Bob” never made any sense to me. Why are they focusing on this old geezer, Bob Cummings, who’s running around after pretty girls. He’s much too old! The idea of an older swinger-playboy type seemed incompatible with the teen culture we were used to.

This is a long lead-in to the fact that “Dobie Gillis” is the beginning of that on American television. It’s the first American sitcom to really focus on the teenager. Granted, it comes three years after Elvis had become big, but it takes a while for television to respond to cultural trends. That’s really to be the importance of “Dobie Gillis.”

Cover of "Watching TV: Six Decades of Ame...Podrazik: And just to follow up on that, there had obviously been shows that focused on kids — “Leave It To Beaver,” etc. — and frankly you had shows like “Our Miss Brooks,” in which she taught at a high school. But the title says it all — “Our Miss Brooks.”  The kids were there, but that was not the main focus.

With “Dobie Gillis,” you had this wonderful [premise] in which Dobie did not yet know his place in the world, and he kept trying to figure it out. I don’t want to press the class issue too hard, but he was dreaming of connecting with the rich and powerful, or being  one of the rich and powerful. Having the pretty girl, having the fancy car. And based on what we saw of the Herbert T. Gillis Grocery, that was not what he came from …

And what was fascinating, was that, while you could say, well — all he was doing was thinking about girls — but the show was about what he was doing to reach those marks that society had set up, but society — specifically the girls — kept moving the line.  And so he might accomplish one thing, but then Milton Armitage (Warren Beatty) or Chatsworth Osborne Jr. (Stephen Franken) would just dance in and say, “Yeah, but I have the nice car, and I’ve got the money, and I’ve got the connections, and I’ve got the girl. Goodbye.”

So it was really a chance to consider, what does a teen in this 1950s-1960s world do to grow up, basically? That’s also a set-up for talking about Maynard, too.

Castleman: And of course Maynard, famously, is the first beatnik, or proto-hippie, in American television. You can go on about Maynard for a while, but at first he’s presented as kind of a comic foil. They’re making fun of him, in effect. But as the show progressed, it’s like Maynard becomes a voice of wisdom.

Podrazik: Yeah, in fact, he’s always the one that punctures Dobie’s self-delusion. That doesn’t mean he’s dismissive of his “good buddy” — just the opposite. “I’ve got to tell you — you’re about to do something really dumb.”

Castleman: You can really analogize that as the role Ed Norton serves for Ralph Kramden on “The Honeymooners.”

Podrazik: And when you think about the “Dobie Gillis” setting, which was Doby’s encounters with Chatsworth Osborne and his mom. Everyone likes to reference Warren Beatty as Milton Armitage, because it’s Warren Beatty —

Castleman: But he wasn’t there that long.

Podrazik: But he wasn’t there that long. But, the thing is that because they were in high school together, they had proximity to each other that would never happen again once they left the school environment.

If you will, it’s the template that we see decades later on [“Beverly Hills] 90210.” The poor kids, or the less well-off kids, are in that school environment side by side with the well-heeled side of town …

I want to say one more thing about how working-class [the Gillises] are. We’ve been talking about how the emphasis is on teens. But I loved the authenticity of Mr. G. and Mrs. G.

You walk into that grocery store — and we’re accustomed to the supermarkets, the Safeways of today — but that was a neighborhood grocery store. It felt like a neighborhood grocery store. You just looked at the cans of fruit and vegetables and all, just stacked up there, and said “I know that.” It looked authentic.

Castleman: I can remember, as a kid right around the time that show was airing, going to a similar type of local grocery store, that was still the rule at that time, as supermarkets were beginning to pick up in some places.

Podrazik: I wanted to transition into story arcs. One thing about the show was that — my goodness — Dobie graduated from high school! He didn’t spend six years stuck in high school.

And again, going to the theme of, where does a young man fit in? One of the weirdest [storylines] of the series was when they [Dobie and Maynard, and, later, Chatsworth] joined the military, very briefly. 17 And it feels strange, and you think, what’s he doing? But as someone of that era trying to figure out what to do next, it might occur to someone. And then their thought was, no — that’s not going to work. Let’s go to junior college instead. So there was some believability in that story arc.

Castleman: The Army part always struck me as very weird. Looking back, of course, to that era, that’s a normal thing for a guy that age to be doing. But in terms of constructing a successful TV series, pulling Dobie — and Maynard, of all people [Podrazik laughs] out of the setting where the show originated — high school, teens, romances, parents — and sticking them in the Army, it’s like, hello? It’s completely changing the entire series. It didn’t work, and they, wisely I think, moved on.

Podrazik: And then, in talking about the strength of the high school setting, but also, in general, the character-driven storytelling, you have to make a reference to Max Shulman. Because he comes to this series as the chief writer, having created the character in short stories. Before the series started, he had published two collections of Dobie short stories.18

Castleman: There had been a movie, too, back in ’53.19

Podrazik: Right. And Dwayne Hickman and Tuesday Weld had been in another movie based on another Max Shulman property, “Rally ‘Round the Flag, Boys” (Twentieth Century-Fox, 1958). So the people on the writing side and the people on the performing side came into it kind of primed to do their best work.

Coming up in Part II of Reveal Shot’s look at “The Many Loves of Dobie Gillis” with “Watching TV” authors Harry Castleman and Walter Podrazik, the television historians consider the show’s main cast members, and where “Dobie”  fit among the situation comedies CBS developed during the late ’50s and early ’60s.

 

— David B. Wilkerson

 

 

 

 

 

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Network television covers the March on Washington – Aug. 28, 1963 (Part II) (UPDATED)

(UPDATE: This post now includes the beginning of CBS News’ continuous coverage of the march, starting at 1:30 p.m. Eastern time  on that Aug. 28, as well as the very end, at about 4:30 p.m.)

Reveal Shot presents Part II of its look at Big Three network coverage of the March On Washington, 50 years ago next Wednesday. In this installment, two of the most fascinating broadcast elements that survive — the start of CBS’ continuous coverage of the march at 1:30 Eastern time, and the first half-hour of NBC’s 4:30 summary of the day’s events.

Read Part I here.

The Aug. 25, 1963 telecast of  NBC’s “Meet The Press” made plain the conventional fears many white Americans had about the March On Washington For Jobs and Freedom, coming up in three days. NAACP Executive Secretary Roy Wilkins and Dr. Martin Luther King Jr. were the guests that Sunday evening, and “Meet The Press” co-creator Lawrence Spivak began the questioning.

 

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Two things strike me about this excerpt from the beginning of the program.

1) Spivak’s reference to “10,000 militant negroes” and whether or not they could come together without rioting. Aside from the low estimate of a crowd that ended up exceeding 250,000, the notion that the entire contingent would be militant, and that it might be incapable of civilized behavior, is one that would be just as likely to be brought up today, especially on outlets like Fox News.

2) Wilkins, who is clearly aggravated by Spivak’s repeated questions about the “great risks” the march’s organizers are taking, makes it clear that he’s bemused by the turnout estimate, saying he doesn’t know if it’ll be “110,000, 145,000 or 190,000.” I’m sure he knew the number would be closer to the actual total.

The entire program,which was re-aired on many NBC stations on Sunday, is worth seeing, even if only to see how these distinguished black leaders control their anger when reporters question the wisdom of the march and the entire direction of The Movement. King is asked about the Communist ties of Bayard Rustin, deputy director of the March, forcing him into the uncomfortable position of  either having to speculate about Rustin’s affiliations or deflecting the question by pointing out its irrelevance. NBC News reporter Robert MacNeil, later the co-founder of the “MacNeil-Lehrer Newshour,”  irritates Wilkins by pressing him on the possibility of violence, as does Spivak when his turn comes up again. King is asked, inevitably, if it isn’t a better idea to proceed more slowly in the pursuit of civil rights for African Americans. 20

CBS, NBC and ABC present a special report: The March On Washington

The networks readied themselves for the events of Aug. 28, as the march, originally planned as a demand for better jobs and economic opportunity for African Americans, had evolved into a demonstration in support of the civil rights bill President Kennedy had proposed in June, legislation that ultimately became the Civil Rights Act of 1964.

Variety described it as, “logistically … a Cape Canaveral moon shot, an Inauguration Day and an Election Night bundled into one and topped off by a total measure of unpredictability.” 21

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Network television covers the March on Washington — Aug. 28, 1963 (Part I – A ‘Crucial Summer’)

By June 1963, the Civil Rights Movement was all over network television, and Sen. Strom Thurmond had seen just about enough. Now he was going to say something about it, two months ahead of what would become perhaps the Civil Rights era’s signature television moment, the March On Washington for Jobs and Freedom.

When the Senate held a hearing June 26-28 to consider legislation that would suspend, for the 1964 election cycle, Section 315 of the 1934 Communications Act, which called for equal time on radio (and later television) for all political parties who requested it, CBS President Frank Stanton testified in favor of such a suspension, as it would make it easier to have televised presidential debates between President John F. Kennedy and the GOP standard-bearer, Barry Goldwater. 22Thurmond (D-South Carolina), then 60, saw a chance to confront CBS, and by extension, all three of the New York-based TV networks that had the audacity to devote so much time and energy to the Negro cause.

Chicago Tribune ad for Part 4 of “Crucial Summer: The 1963 Civil Rights Crisis,” a five-part series on ABC’s “Close-Up” program.

A ‘Crucial Summer’

The Movement was by any definition a “hot” story, even if it was partly because many viewers were fearful of, or at least intrigued by, the thought of violence on the part of black militants — even when most of the race-based violence was coming from the other side. Covering the developing situation with anything approaching accuracy carried political risks, however, as the networks would be reminded by Thurmond.

By the time Birmingham, Ala. police bombed the home of A.D. King, Dr. Martin Luther King’s brother, on May 11, the networks had been paying particularly close attention to the Birmingham situation for weeks.  For a year, activists had been working to improve economic opportunities and desegregate schools, lunch counters, and other areas of the city, staging sit-ins and boycotting downtown businesses. Bull Connor, the bigot’s bigot who held the job of Commissioner of Public Safety, came up with an injunction barring these actions. When Martin Luther King decided to ignore the injunction, he was imprisoned on April 12. Rather than pay his bail, the SCLC took the opportunity to raise public awareness of King’s incarceration. NBC’s “Huntley-Brinkley Report” and the other evening news shows made nightly references to Birmingham, and after King was released on April 20, he specifically bolstered the confidence of fellow activists by telling them that their efforts were being seen across the nation on “Huntley-Brinkley.”

Television also found an ideal scenario in the Birmingham “Children’s Crusade.” More than 1,000 students stayed out of school and went to the Sixteenth Street Baptist Church, the local movement’s headquarters. More than 600 students were arrested as they marched downtown. The situation could easily have backfired. Malcolm X derided the SCLC’s James Bevel and other organizers of the children’s participation, and Attorney General Robert F. Kennedy questioned the wisdom of the tactic. All of this made for scintillating TV viewing, encouraging the networks to go further in their coverage of the Movement. The most despicable horror of Birmingham was still a few months away.

On June 11, Kennedy called out National Guard troops to the University of Alabama to provide safety for Vivian Malone and James Hood, young African Americans who wanted to enroll at the university. Malone and Hood had received death threats from segregationists, and of course, Alabama Governor George Wallace stood at the door of the university in physical defiance of the two students. That night, the president made a speech that was televised on all three networks, in which he called for legislation that would become the Civil Rights Act of 1964.23

When Medgar Evers, a Mississippi field secretary for the NAACP, was gunned down that night by white supremacist Byron De La Beckwith, the networks followed up with extensive coverage.

Other specials followed during the month, including the June 17 CBS special “Summer of Discontent” about the racial crisis in Harlem, and a June 24 program on the same network about the Harlem situation. CBS, among the three networks, seemed most determined to point out that racial strife was not just a Southern phenomenon, airing yet another Harlem-related “CBS Reports” in December.

Thurmond accused the television and radio networks of “following the NAACP line.”

“CBS and other networks slant news to favor Negroes, otherwise they’d have given some major play to [the] slaying of a white man in Lexington, N. C., as given to [the] assassination of Medger[sic]  Evers, Negro NAACP agent in Mississippi, [the] senator said,” reported Broadcasting magazine in its July 1 edition. “Dr. Stanton replied that CBS strives for [the] highest level of objectivity by hiring [the] finest professional newsmen, giving them [a] set of policies and [an] obligation to be fair, honest and accurate.”‘24

At one point, Thurmond inquired of Stanton: “Don’t you care about white people?”25

The networks were undaunted. They pressed on with coverage of the racial violence in Birmingham, Ala., where, despite an agreement to end segregation in that city, unrest continued throughout the summer. In July, ABC announced that it would air a five-part series that would air on Sunday nights, “Crucial Summer: The 1963 Civil Rights Crisis,” from Aug. 11 through Sept. 8, at 10:30 p.m. Eastern time.

On the first “Crucial Summer” installment, Gov. George Wallace of Alabama, William Hartsfield, former mayor of Atlanta, Dr. Martin Luther King, Jr. and Gov. Orville Faubus of Arkansas  were featured. Later shows included Rosa Parks; U.S. Attorney General Robert F. Kennedy; Autherine Lucy, an African American woman who enrolled at the University of Alabama for three days in 1956 before being forced to withdraw; Daisy Bates, activist, newspaper publisher and mentor to the Little Rock Nine, the students who integrated the Arkansas city’s Central High School in 1957; and William Simmons of the white supremacist Citizen’s Council of Jackson, Miss.

CBS would offer an hour-long program on Aug. 21 called “The Press and The Race Issue,” in which it would try to directly confront the allegations made by Sen. Thurmond.

NBC News announced perhaps the biggest project of all — “The American Revolution of ’63,” which would preempt the network’s entire primetime lineup on Sept. 2, just days after the march.

Shows not seen that Monday night would include the highly lucrative “NBC Monday Night At the Movies,” “The Art Linkletter Show” and “David Brinkley’s Journal,” costing NBC ad sales worth an estimated $500,000 [equivalent to $3.82 million in 2013, according to the CPI Inflation Calculator]. The Chicago Tribune reported: “The program … will offer an analysis of how the civil rights issue has affected the American public. There also will be reports on foreign reaction to the issue and events in this country. The program will include discussion periods in which leaders of civil rights movements and their critics, the administration, congress, labor…will participate.”26

But the Sept. 2 special, and other programs slated for the 1963-64 season, would have to wait. The complaints of Thurmond, George Wallace and others were pushed aside as the networks prepared to cover the March On Washington.

Read Network television covers the March on Washington — Part II.

— David B. Wilkerson

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The original Ironside (Part VII): Cy Chermak remembers (conclusion)

Cy Chermak.

Reveal Shot presents the conclusion of a multi-part interview with Cy Chermak, the executive producer of “Ironside” from 1968-1974. Here, he discusses his final years with the series, and offers his views on the upcoming NBC remake starring Blair Underwood, debuting Oct. 2.

Read the first installment here.
Read the second installment here.
Read the third installment here.

Ironside” sailed through Season 3 (1969-70) as the No. 15-ranked show of the year according to the Nielsen ratings, finally topping time-period nemesis “Bewitched,” before jumping all the way to No. 4 in its fourth season (1970-71), with a 25.7 rating and 39 share, bolstered by its new lead-in, “The Flip Wilson Show,” the second-most watched program on the air (trailing only ABC’s “Marcus Welby, M.D.“)

Barbara Anderson decided to leave the show after Season 4. In Season 5 (1971-72), NBC moved “Ironside” to Tuesday nights at 7:30 p.m. Eastern against ABC’s “The Mod Squad” and “The Glen Campbell Show” on CBS. In “Ironside’s” fifth new episode, “The Gambling Game,” which aired Oct. 5,  Elizabeth Baur was introduced  as Officer Fran Belding, who helped Ironside’s team to nail the gamblers who murdered her father — a cop accused of having worked with the gang. Baur would remain with the series for its remaining three seasons.

The main cast of “Ironside” from Seasons 5-8 (clockwise from left): Don Galloway, Raymond Burr, Don Mitchell, Elizabeth Baur.

Chermak recalls:  I loved Elizabeth, but Ironside used to beat her up a little on the screen. I finally had to take her aside and coach her on how she should react to his sarcasm and intimidation. I did it in two sentences. What I said remains between the two of us. You might ask her. 27

During this period, Chermak was also the executive producer of “The New Doctors” segment of “The Bold Ones,” starring E.G. Marshall, John Saxon and David Hartman. To begin Season 6 of “Ironside,” he produced a two-part crossover episode called “Five Days In the Death of Sergeant Brown.” In Part 1 (aired Sept. 14, 1972), Ed Brown (Don Galloway) is shot in the back by a sniper, naturally triggering painful memories and special concerns for Ironside. Part 2 aired Sept. 19 as a “Bold Ones” episode, with the doctors debating the merits of a dangerous operation that could either save or kill Ed. (For some reason, although Hulu generally only makes the first three seasons of “Ironside” available, it offers both parts of “Five Days In the Death Of Sergeant Brown” — but it calls them “Ironside Pilot, Parts 1 and 2.” Since Seasons 5-8 are not available on DVD in North America (at least as Region 1 releases), it’s a nice, if odd, video opportunity for fans of the show, at least until someone at Hulu realizes the error.)28

Chermak’s schedule became even more hectic when he took on the development of a third show, “Amy Prentiss,” a spin-off from “Ironside” created by his wife, Francine Carroll, who had written scripts for a number of shows including “Ironside.”

The unsold two-hour pilot, “Amy Prentiss, AKA The Chief,” from a story by Carroll and teleplay writers William Gordon and James Doherty, aired during “Ironside’s” seventh season, on May 23, 1974. Jessica Walter guest starred as Prentiss, a police investigator who becomes chief of detectives in the San Francisco police department by having the highest score on a test. Boris Sagal directed. The episode got a very positive review in Variety, which said Walter was “ideally cast,” and that the script provided a “fine showcase” for her talents. It also generated a solid 22.3 rating and 39 share, encouraging NBC to add it to the “NBC Mystery Movie” wheel for the 1974-75 season.

Season 7 would be Chermak’s last on “Ironside.” 29

He recalls: By then Raymond and I had pretty much burned out our relationship, and Frank [Price, head of Universal Television] had a wildfire burning on another stage by the name of “Kolchak, The Night Stalker.” The turmoil on that show has been pretty well documented.30

Joel Rogosin returned to the series as executive producer for the eighth and final season (1974-75).

I had forgotten this when I asked Chermak for his reaction when the show was canceled, abruptly, by NBC in November 1974. The last episode aired on Jan. 16, 1975. Three additional episodes were completed but did not air until the show entered syndication.

Chermak: I was off the show at the time, and this is the first I heard that there were three unaired episodes. I wouldn’t have known because I never saw even one of the episodes [in that final season]. All I ever heard about them was that they didn’t have “my touch.” Which gives me an opportunity to allow my narcissism and egotism to get in a little pitch. On several occasions in my career, I had such a well-oiled machinery going that some untrained executives thought the man at the top didn’t matter. They thought if the machinery is that well-oiled, and running that smoothly, that anyone could do it. Especially someone who thought they knew me well. Surprise!

Reveal Shot: What are your thoughts on the upcoming remake of “Ironside?”
Chermak: I have no problems with them re-making the show, or the star [Blair Underwood]. Based on what I have seen recently, I think it will be more of a shoot-em-up than a cerebral family hour. Remember that the role has [essentially] been played at least once in a feature with Denzel [Washington, who played quadriplegic police forensics expert Lincoln Rhyme in Universal’s “The Bone Collector” in 1999] . Now it will be coming back to TV.

I will leave you with the story that Borden Chase’s son Frank used to love to tell.

Borden’s fame came as the writer of “Red River,” and he freely acknowledged that it was a rip-off of “Mutiny On The Bounty.” The fun started when some people tried to rip-off “Red River” and to get as far away from the cattle drive as possible they set the scene at sea! Then, even though the people doing the second generation rip-off were copying “Red River,” they were sued by the people who controlled “Mutiny on The Bounty.”

 — David B. Wilkerson   

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The original Ironside (Part VI): Cy Chermak remembers

Cy Chermak

Presenting the third installment of a Reveal Shot exclusive: an interview with former “Ironside” Executive Producer Cy Chermak. Through e-mail correspondence, Chermak offered his fascinating recollections of working on the show, and the ups and downs of being a television producer during the 1960s and ’70s.

Read the first part of the interview here.
See the second installment here.

Other outstanding Season 2 episodes included:
An Obvious Case of Guilt,” (aired Nov. 14, 1968) by Brad Radnitz and directed by Abner Biberman, in which Anne Baxter plays one of Ironside’s old flames, who is accused of killing her husband. Throughout most of the episode, Ironside uses his powers of deduction to find reasons to exonerate her, while Ed, Eve, Mark, and the D.A. (Warren Stevens) insist that she’s guilty, and that she’s using Ironside as a shield. Radnitz throws us a curve at the finale, which has fascinating dialogue.

Puzzlelock,” (aired March 13, 1969) by B.W. Sandefur and directed by Allen Reisner, Simon Oakland plays a former cop who kills his wife and creates an alibi so foolproof that Ironside, who knows he did it, cannot prove his guilt. By all appearances, Oakland was having dinner with Ironside at the time of the murder. Ironside must use any means — fair or foul — to trap him.

“Reprise,” (aired Nov. 21, 1968), by Albert Aley and directed by Don McDougall.  Eve is shot, and everyone reminisces about their early encounters with her. It’s a nice reference to what Eve describes in the pilot, about Ironside noticing her powers of observation when she’s a witness to a robbery. We also see, not for the last time, Ed Brown’s mean streak, when he seeks cold-blooded revenge (at least at first) for Eve’s shooting. Douglas Benton produced.

Mark and Ed get spotlight episodes, as well.

In “Rundown On a Bum Rap” (aired Jan. 30, 1969), directed by Allen Reisner from a Sy Salkowitz script, law student Mark takes a real-life dilemma to his class when he tries to prove this former boxing coach is innocent of a murder he is alleged to have committed, and has to overcome the resistance of his attractive African American professor (Janet McLachlan).

Ed isn’t sure what to believe when he tries to exonerate a cop buddy (Linden Chiles) accused of involvement in a drug ring and murder, in “Moonlight Means Money” (aired Feb. 27, 1969), written by Sy Salkowitz and directed by directed by Don Weis.

Reveal Shot: What were the pros and cons of using freelance writers?
Chermak: There are no cons to using freelance writers. I used them exclusively. They are some of the best we have. The main reason freelancing died was because young writers were made low paid producers and either wanted the writing money for themselves, or the studios / networks mistakenly thought or insisted the new Writer/ Producer could do it all.

Additionally, no one is willing to walk into the boss’ office and tell him that his script stinks.  It just doesn’t happen. So the new producer shoots his first draft. And good scripts aren’t written, they are re-written.  But it takes a real pro to be able to re-write himself, and to understand how to get the best out of another writer and still protect the concept of the show.

I think I mentioned earlier that if you didn’t ride close herd on the writers and directors they would unconsciously think of their episode as if it were an entity of its own, standing alone, without a thought of keeping the show on Frank Price’s tracks.

Actors hated me because they spent time learning their lines only to come to the set at 6:00 AM and find new pages with new thoughts and new words. I felt we had to work to improve the script right up until the director said “action.”

Without Frank or me or the others maintaining eternal vigilance the show would not have lasted half a season. That having been said, if I had a show today I would still use that vast store of talent that is going to waste. Not knowing how to use the writing talent available is the great disgrace of the current crop of execs.

Reveal Shot: Can you discuss some of the ways you worked to keep Ed Brown and Eve Whitfield interesting when their story arcs were not as inherently dramatic as those of Robert Ironside and Mark Sanger?

Chermak: Not really. Frankly, all three characters were second bananas.  We tried to dramatize their roles every once in a while, and Ray was the star, so he got most of the good stuff.

Reveal Shot: You had the Academy Award-winning cinematographer Lionel Lindon working on the show. What were the advantages of having someone of that caliber handling those duties? (Also, I understand he was kind of a character. Are there any amusing anecdotes that come to mind?)

Chermak: Curly Lindon and Bud Thackery were both characters, but they knew their business. Lindon hated working with inexperienced directors, and Bud hated working with everyone. I remember once that Bud shot a close-up of a beautiful actress and there was a black triangular shadow on her cheek. I took a clip down to the set and I told him I would like it re-shot. Bud looked and the clip, looked at me, and said there was nothing wrong with that shot. (He didn’t add “sonny-boy” but his tone implied it.)

“Don’t you see the black triangular shadow on her cheek?” I asked. Very patiently, he explained that the source was coming from her profile, and the shadow was of her nose. A perfectly acceptable shot. I asked if he could do a shot with the light coming from the same source, but without the shadow. “Oh well,” he sighed. “Now you are asking for feature film photography. I can do it but you won’t like the time it will take.” “Re-shoot it,” I said. “I’ll give you the extra time to make my stars beautiful and give you back the time somewhere else.” He said we had a deal. Right then was the beginning of our relationship.

 

Ironside (TV series)

Here is an interesting UPI wire story from Nov. 5, 1968 about the atmosphere on the set during the second season.

Season 2 brought improvement for “Ironside” in the Nielsen ratings. The series ranked No. 16 for the 1968-69 season, with a 22.3 rating and 34 share. ABC’s “Bewitched,” airing opposite the Raymond Burr show in the 8:30 time slot, finished 13th — but “Ironside” was the clear winner among network programs during its second half hour, starting at 9:00, outgunning the CBS movie. 313233

Early in Season 3, “Ironside” presented another two-hour episode, “Goodbye To Yesterday,” (aired Sept. 25, 1969) by Sy Salkowitz and directed by Barry Shear. In the first season, Vera Miles, had guested as Barbara Jones, a former love interest of Ironside’s who turns out to be an amnesia victim who has forgotten her husband (Phillip Carey) and children, but finally reconnects with them.

In “Goodbye to Yesterday,” Barbara’s daughter is kidnapped, and she calls on Ironside for help.

Chermak remembers: Wasn’t “Goodbye To Yesterday” a great title?

You know, rumors were always swirling around Raymond’s sexual orientation so I thought it was a good idea to have him involved with a woman whenever possible. I thought he played that role to the hilt.

It was like the rumors that started swirling about him really being paralyzed. People looked me in the eye and told me that they knew for sure that he was paralyzed. So I did an episode [the aforementioned “Reprise”] in which his thoughts flashed back to days when he could walk, and we showed him walking. You know what? That didn’t even help to squelch the rumors.

Barry Shear was one of my favorites. His work on live TV with Ernie Kovacs remains classic.

Next: The final installment in Reveal Shot’s interview with Cy Chermak.

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